Let’s see how Sergio keeps his clients longer. After the inspection, Sergio realized that giving customers more personalized attention would encourage them to return multiple times over the next few years. He brainstormed and came up with several ways to do this. When his customers are about to celebrate their birthdays, he will send them “25% discount” packages, which include discounts for luxury mobile or web application development or custom designs. He will also create a loyalty program that will give customers a 25% discount when they exceed the critical 2-year mark and return to his company in the third year.